In our continuing series soliciting your opinions on Top Internet PR Resources, we are looking for articles on "Online Newsroom Design" or "Online Newsroom Architecture."

Please post your suggestions here, along with a summary of the article or site and the reason you think it's a top resource. We appreciate proper attribution of sources. I have tried to enable HTML in comments now so that our URLs turn hot again;  please give it a try and let me know if you have trouble.

We're looking for articles on such subjects as:
- The best way to handle contact information in an online newsroom.
- What content should be included in a well-stocked online newsroom?
- What is the stupidest thing you've ever seen in an online newsroom -- dumb ideas to avoid.
- How should an online newsroom handle a crisis, such as an airline site dealing with a plane accident?

Thanks for your continued input in this series. We hope to have a collection together in time for the IAOC Conference May 17 & 18 at Rowan University.

STEVE O'KEEFE
IAOC Vice President

Continuing our call for top Internet PR Resources, this week we are looking for awesome articles on "The New News Release."

Since material on IAOCblog is off-limits to my Tulane student reviewers, I'll start the discussion with a summary of what we have done here on IAOCblog about this issue.

From June 12-16, David Meerman Scott ran a week-long program here on Direct to Consumer News Releases. Scott is the author of The New Rules of Marketing and PR. That multilogue is an example, I think, of some of the finest analysis of how news releases are changing. Scott's focus is using web technology to deliver your news directly to consumers (readers, listeners, watchers) without going through the intermediary of a media outlet (print, radio, broadcast).

While Scott's discussion here on IAOCblog is off-limits to my student reviewers, the leads he points too are not, nor is Scott's own site or the sites of other contributors to that discussion, such as Debbie Weil. And Scott's approach is not the only new thinking on news releases. Share your top suggestions here.

STEVE O'KEEFE
Vice President, IAOC

I'm continuing our experiment at identifying top Internet PR Resources in a variety of categories. This next week, we are asking for your suggestions for articles on "blog ethics" (we don't consider that an oxymoron).

We are looking for leads to intelligent articles on subjects such as:

- Should bloggers identify conflicting or vested interests?
- Guidelines for using ghost bloggers.
- Lessons from the Wal-Mart/Edelman blogging fiasco.
- Fake blogs.
- Transparency in blogging.
- Is it okay for bloggers to accept merchandise and other payola?
- Have blogs knocked down the wall between editorial content and advertising?

I've asked students in my Tulane Internet PR class to locate and review articles on Blogging Ethics this week. Please feel free to point them to articles you like -- or post your own reviews.

Thanks for your assistance!

STEVE O'KEEFE
IAOC Vice President