Welcome,
View Article  Shel's Books--at Morty's request

Morty wrote,

I'm making an open, transparent and blatant request for you to plug your books... Can you please pick a couple and post the links to buying them?

Well, since you asked so nicely, how could  I refuse ?

On the topic of ethics, my most relevant book is Principled Profit: Marketing that Puts People First. I'm extremely proud of this book, which shows how ethics, cooperation (even with competitors), and an attitude of abundance can for a kind of positive perfect storm to create and increase business success. This book won an Apex Award, has been endorsed by 79 entrepreneurs and marketers including Jack Canfield, Anne Holland, and Mark Joyner, and has been republished in India and Mexico.

Also, I have two books in the Grassroots Marketing series: Grassroots Marketing for Authors and Publishers, which is specifically about book marketing, and Grassroots Marketing: Getting Noticed in a Noisy World, which provides low-cost high-return marketing strategies (and lots of examples) for any type of business or nonprofit. Both of these books have won some honors and have great endorsements, too.

Thee are various "combination platter" offers and bonuses on my order page, which lists all the products I sell, on frugal, ethical, effective marketing, and also on frugal fun.

View Article  Bloggers' Code of Ethics: A Starting Point
For me, one of the key points to consider in a discussion of ethics and blogging is pretty far down their list: * Disclose conflicts of interest, affiliations, activities and personal agendas   more »
View Article  NEXT WEEK: Blogger's Code of Ethics: News or Ruse?
November  13-16, 2007 (Monday, Nov. 12 is Veteran's Day)

ABOUT THE TOPIC:
 "Blogger's Code of Ethics: News or Ruse?" Is the blogosphere the new Wild West? Ethical Marketing Expert Shel Horowitz, brings law and order to the territory when he "shows the world the value in your values" that runs deeper than any industry "code."

ABOUT THE DISCUSSION LEADER:


Shel is the author of seven books--his two most recent are Apex Award winner Principled Profit: Marketing That Puts People First and Indie Excellence honorable mention Grassroots Marketing for Authors and Publishers. Shel is founder of the Business Ethics Pledge, He is a copywriter, marketing strategist, and speaker on business ethics and on affordable/effective/ethical marketing. He has been blogging since 2005 on the intersections of media, marketing, ethics, and politics at http://www.principledprofit.com/good-business-blog/

Shel also operates nine websites, among them PrincipledProfit.com, FrugalMarketing.com, and FrugalFun.com, and offers monthly newsletters on ethical business, frugal marketing, frugal fun, and book promotion.
View Article  REMINDER: Why Buzz is not enough--"Conversational Marketing" with Lois Kelly
While some scientists are worrying about the missing bees, lots of marketers are worrying about the missing buzz.

Tune in next week, when Lois Kelly, author of Beyond Buzz, tells us why it's not enough anymore to make noise in the marketplace. You have to engage your market in what she calls "meaningful dialog."

Learn how to put more meaning in your message November  5-9 when Lois Kelly hosts the IAOCblog "talk show" with:
Conversational Marketing: Mood over Matter?