While some scientists are worrying about the missing bees, lots of marketers are worrying about the missing buzz.

Tune in next week, when Lois Kelly, author of Beyond Buzz, tells us why it's not enough anymore to make noise in the marketplace. You have to engage your market in what she calls "meaningful dialog."

Learn how to put more meaning in your message November  5-9 when Lois Kelly hosts the IAOCblog "talk show" with:
Conversational Marketing: Mood over Matter?