Although I am not blogging formally until Wednesday, I will introduce myself today.  I have been working with new technologies and PR since the early 1980s.  It seemed then  -- and now -- that computer tools should be put to use in PR where they make sense.  The challenge then -- and now -- is to get PR practitioners to take them up.  There is no easy way to do this.  I am part of a group of  "old hands" who have spent close to 20 years working with PR practitioners to get them comfortable with technologies.  Every one of us will tell you the task has been frustrating.  But that topic is for another time and place.  If you wish to read my bio, it is online