Welcome,
View Article  Fall Schedule, "This Week on IAOCblog.com"
"This Week on IAOCblog.com" kicked off September 24 with guest blogger Peter A. Gloor of MIT's Sloan School of Management, who blogged about analyzing workplace communications. His postings are still available--just scroll down. The season continues Oct 15 with computer communications expert, Dave Taylor, answering that menacing question: Is it okay to get paid to blog?

Don't miss the exciting Fall 2007 season of "This Week on IAOCblog.com" -- here's the full line-up of guests and topics:

October  15-19, 2007
GUEST: Dave Taylor, Blogsmart, Ask Dave Taylor
TOPIC: Is It Okay to Get Paid to Blog?

October  22-26, 2007
GUEST: Ted Demopoulos, Blogging for Business
TOPIC: Should CEOs Blog?

October  29-November 2, 2007
GUEST: Dianna Huff, Marcom Writer Blog
TOPIC: Writing Search Engine Friendly Copy

November  5-9, 2007
GUEST: Lois Kelly, Foghound
TOPIC: Conversational Marketing: Mood over Matter?

November  13-16, 2007
(Monday, Nov. 12 is Veteran's Day)
GUEST: Shel Horowitz, Ethical Marketing Expert
TOPIC: Blogger's Code of Ethics: News or Ruse?
View Article  Sneak Preview of Blog Show
Mark October  22-26, 2007  on your calendar for a blog program that promises to be profitable... and provocative. The host will be Ted Demopoulos, author of Blogging for Business. His topic: Should CEOs Blog?

ABOUT THE TOPIC:
The term "CEO Blog" refers to a blog written by a high level executive such as a CEO. The few CEO blogs that exist are very popular, but should the average CEO or other executive blog? How can they possibly make time among their other responsibilities? Are the "rules" different for CEOs and other high profile poeple? Can they have ghostbloggers or blog less frequently? The week of Oct 22, Ted will answer these and other questions on IAOCblog.com.

ABOUT THE DISCUSSION LEADER:

Ted Demopoulos’ professional background includes over 25 years of experience in Information Technology and Business, including 15 years as an independent consultant. Ted helped start a successful information security company, was the CTO at a "textbook failure" of a software startup,  and has advised several other startups. He is a frequent speaker at conferences, conventions, and other business events,  author of  What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere, coauthor of  Blogging for Business. Ted blogs at www.BloggingForBusinessBook.com
View Article  Lois Kelly Rescheduled for IAOC Blog
Folks, I got mixed up on the dates for Lois Kelly's appearance on the blog show here. She has been rescheduled for the week of November 5-9.

I adjusted the schedule elsewhere on this site. For those folks who already transferred the date to their calendars, please note the change.

With Apologies,
STEVE O'KEEFE
Co-Host, "This Week on IAOCblog.com"
View Article  VCU AdCenter Executive Education Program, March 12-16
My brother, Kelly O'Keefe, recently took charge of the Executive Education program at the world renown VCU AdCenter at Virginia Commonwealth University in Richmond, Virginia. He asked me to post this notice about a week-long program they're having, March 12-16, on Brand Management:

The VCU AdCenter is Hosting an Executive Education Program for Brand Managers and Marketing Leaders.

It's an intensive, 5-day session, where participants will gain insights into emerging best-practices. They’ll learn practical techniques for understanding the changing marketing landscape, monitoring consumer trends and attitudes, developing creative strategies that work, and proving it by quantifying return on investment.

Guest instructors include industry leaders like John Jay, Partner/ECD, Wieden + Kennedy; George Neill, Corporate VP of Global Marketing, Motorola; Scott Slagle, Senior Brand Manager Chrysler Brand, DaimlerChrysler Corporation; Ted Ward, VP Marketing, GEICO;  Elizabeth Talerman, VP Marketing, Martha Stewart Living Omnimedia; and Bill McDonald, EVP, Brand Strategy, Capital One. 

Space is limited to 30 participants, so be sure to reserve space early. Check out the website for more details.