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Sunday, March 20
by
Dan Forbush
on Sun 20 Mar 2005 11:11 PM EST
In his contribution to the IAOC blog last week (March 15, 16 and 17), Todd Van Hoosear discussed a model of "lean communication" based on the same kind of network that engineers talk about when delivering wireless signal. more »
Thursday, March 17
by
Steve
on Thu 17 Mar 2005 12:15 PM PST
I think the discussion of communications models is an important one and I would like to build on Todd's posts. There has been a lot of discussion about blogging following the communications model laid out in Malcolm Gladwell’s book The Tipping Point... more »
by
Todd Van Hoosear
on Thu 17 Mar 2005 01:39 PM EST
What Robin was advocating is a paradigm shift in communication models. This happened once before with the shift from mass media to interpersonal and "micro" media, and is nicely illustrated by Robin. Now we're on the verge of a new paradigm--we see the limitations of the "micro marketing" approach as she describes it (one of the biggest limitations in my mind is scalability), and are ready to adopt a new model, one that embraces the "core values" that she outlines on her slide. In some aspects, the new model is a hybrid of the past two approaches, in others, significantly different. more »
by
Todd Van Hoosear
on Thu 17 Mar 2005 11:40 AM EST
But what does all my talk about networked communication models have to do with PR? From a practitioner's standpoint, it's all about efficiency--think "lean communication" instead of "lean manufacturing." The more effectively I can reach my clients key audiences with the message they need (and hopefully want) to hear, the more successful I will be. If I understand the flow of a particular meme across a network, the more effectively I can target my audiences. If I know, for example, that one node has a particularly effective one-to-many relationship with my key audience, I will attempt to communicate with that mode, in hopes that my message--my meme--is passed on (expressed?). more »
by
Todd Van Hoosear
on Thu 17 Mar 2005 11:35 AM EST
Continuing my thoughts from yesterday... I'd like to introduce another couple concepts: memes and social networks. more » Wednesday, March 16
by
Todd Van Hoosear
on Wed 16 Mar 2005 01:12 PM EST
Of all the communication models out there, it should be no surprise to anyone who knows my computing background that I prefer the networked model. more »
by
Todd Van Hoosear
on Wed 16 Mar 2005 12:51 PM EST
Tuesday, March 15
by
Don Dunnington
on Tue 15 Mar 2005 05:34 PM EST
In 2002 I made two trips to Russia to teach MBAs at Moscow University Touro. You can read about my early January trip, “Christmas trees in the Kremlin,” in Rowan University’s magazine. I returned in November of the same year to teach an e-commerce class, where we got into a discussion of how Internet technology has facilitated the growth and speed of feedback loops. To illustrated to the class the power of feedback loops, I described how the development of accurate feeding technology (see the sidebar below) depended on the microprocessor, which in turn depended on the ability of feedback loops to provide timely data on what’s happening outside the feeder. more »
by
Dan Forbush
on Tue 15 Mar 2005 02:06 PM EST
Walking down memory lane with Dave Lakhani in our discussion of CompuServe's PR & Marketing Forum, I came across this tribute to PRSIG's Bill Lutholtz by Shel Holtz. I never met Bill face to face, but I sure appreciated the pioneering role that he and Ron Solberg played in launching the forum. (Nice words, Shel.) Turning to the remainder of this week's series, we have the following to look forward to: - Don Dunnington, IAOC President and Director, Business Communications and Senior Web Manager for K-Tron International, Inc. He aims to have his post up up tonight. - Todd Van Hoosear, who focuses on business communications for Topaz Partners. Van Hoosear previously worked for Weber Shandwick Worldwide, leading the team that handled the North American launch of CMG Wireless Data Solutions. Todd is scheduled to post tomorrow. - Steven King, senior advisor at the Institute for the Future and a partner at the early stage advisory firm Emergent Research. Steve has more than 20 years of industry experience and has held a number of senior corporate general management and marketing roles, including Vice President of Corporate Marketing for Macromedia, Vice President and General Manager Asia-Pacific for Lotus Development Corporation, and Vice President of Marketing for Isys Corporation. We'll look for Steven's post Thursday. Monday, March 14
by
Dan Forbush
on Mon 14 Mar 2005 10:09 AM EST
The revolution in micro media feels to me a lot like the original rush to the Internet back in the late 1980s and early 1990s. So it's enlightening, I think, to talk with those who were at the vanguard at that time, when CompuServe was our main means of online collaboration and no one had heard of Mosaic. Consider this wiki-based Q&A with Dave Lakhani, president of Bold Approach in Boise, Idaho, who was a sysop for CompuServe's PR & Marketing Forum, also known as "PRSIG." "The most important thing that can be learned from the CompuServe experience and applied today in my opinion is that there is tremendous power in web based groups," Dave writes. "Allowing people a place to hang their hat where they are surrounded by like-minded friends and the occasional rabble rouser creates a whole new sense of connectedness and synergy . . . one that often results in publicity, education and yes profit."
by
Dan Forbush
on Mon 14 Mar 2005 08:17 AM EST
A
few weeks ago, Elizabeth Albrycht launched on this blog a discussion of
a new communications model. She was joined by others with an interest
in the subject, including Neville Hobson, Don Dunnington, Robin
Stavisky, and me.
Rather than allow our thoughts to remain relatively inaccessible and disconnected in a blog, I suggested we integrate them in a book. They said fine, and so -- as a first step -- we're collecting our thoughts, and those of others, in a wiki titled, for the time being, "Collaborative PR: Toward a New Communications Model." Over the next week, I'll add more pages and invite new contributors to do the same. |
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