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Friday, June 30
Don't Let Me Catch You Laughing When the Cash Register Cries: Or, Marketing Is No Laughing Matter
by
Mordechai (Morty) Schiller
on Fri 30 Jun 2006 10:59 AM EDT
All the copywriting experts warn: Don't use humor in advertising! "People don't buy products from clowns," thundered the grandfather of modern advertising... more »
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