At ProfNet, we feel a keen responsibility to inform our members what new forms of collaboration will emerge in the new micro media, but of course we can't know until, with our members' help, we collaboratively invent them. This explains the approach we're taking in "Wiki World: Collaborative PR on the Neural Web." In the very process of developing this treatise, we'll explore the powers of the new media and try out new forms that unite us.   more »

In my last post, I suggested that the authors who assembled in this space last week align their (our) respective thoughts and energies in the writing of a book. I've thought a good deal more about this, and would like to slightly revise the proposal and, specifically, the title.   more »

Greenspan and Shanker describe the biological underpinnings of group formation. If from a PR perspective we want to understand human behavior and motivation in groups, there are no two more knowledgeable experts to consult.   more »

It’s obvious that a complete theory of communications must ultimately deal with the manner in which neurons, synapses and symbols are organized by our brains, but this is not a frequent topic of discussion at PRSA or CASE meetings. Some day, they will be –- in the new era of quantum scanners and trigeminal-based neural devices.   more »