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View Article  CompuServe's PR and Marketing Forum: An Interview with Dave Lakhani

The revolution in micro media feels to me a lot like the original rush to the Internet back in the late 1980s and early 1990s. So it's enlightening, I think, to talk with those who were at the vanguard at that time, when CompuServe was our main means of online collaboration and no one had heard of Mosaic.

Consider this wiki-based Q&A with Dave Lakhani, president of Bold Approach in Boise, Idaho, who was a sysop for CompuServe's PR & Marketing Forum, also known as "PRSIG."

"The most important thing that can be learned from the CompuServe experience and applied today in my opinion is that there is tremendous power in web based groups," Dave writes.

"Allowing people a place to hang their hat where they are surrounded by like-minded friends and the occasional rabble rouser creates a whole new sense of connectedness and synergy . . . one that often results in publicity, education and yes profit."

View Article  Collaborative PR: Toward a New Communications Model
A few weeks ago, Elizabeth Albrycht launched on this blog a discussion of a new communications model. She was joined by others with an interest in the subject, including Neville Hobson, Don Dunnington, Robin Stavisky, and me.

Rather than allow our thoughts to remain relatively inaccessible and disconnected in a blog, I suggested we integrate them in a book. They said fine, and so -- as a first step -- we're collecting our thoughts, and those of others, in a wiki titled, for the time being, "Collaborative PR: Toward a New Communications Model."

Over the next week, I'll add more pages and invite new contributors to do the same.