I first came across the primitive-brain-as-gatekeeper idea in You've Got to Be Believed to Be Heard by Bert Decker (1992), a good guide to effective speaking that also offers insight into communication theory.    more »

Does emotion play a role in online industrial communication? The question is more ofen addressed in the consumer market, as in Margie Weinstein’s report, “Getting Emotional about Branding” from the National Retail Federation’s 94th Annual Convention and Expo. Her post covers a presentation by psychiatrist and author Dr. Clotaire Rapaille.    more »

Industrial Blog Week is originating from South Jersey (Southern New Jersey for those beyond the reach of the Philly cheese steak). If you drove two hours north of here, you’d come to Paterson, New Jersey, where Alexander Hamilton founded the Society for Establishing Useful Manufacture.    more »

As we build a new model of communication for our new age, it’s useful to consider how we came by the old model.   more »

Our discussion of new (and old) communication models continues this week. Dan Forbush will lead the discussion tomorrow. If you would like to volunteer to take a day, send an email to our Blog Week coordinator, Gwendolynn Gawlick , at gg@prdiva.com.

Elizabeth's discussion of communication models sent me back to the PR textbook I used in graduate school. Grunig and Hunt identified four PR Communication Models in Managing Public Relations [James E. Grunig and Todd Hunt, Harcourt, Bace Jovanovich (1984), p. 21].

The two earliest forms of PR communication, according to the authors, were one-way publicity (such as a publicist promoting a movie), followed by the less overtly commercial communication of one-way public information (such as may be practiced by a government public affairs officer).

Grunig and Hunt held that public relations functions at a higher level when it practices two-way communication. They saw corporate PR largely functioning at the level of two-way asymmetric communication, and some regulated utilities achieving the ideal of two-way symmetric communication.

   more »

IAOC is looking for blog leaders who would like to lead a week-long online forum about an online communications topic that is of special interest to you. Producer Gwendolynn Gawlick of PR Diva is ready to help you and your discussion group develop your special topic. 

At the New Communications Forum's Blog University in Napa, CA, Elizabeth Albrycht called for a Blog Week on blog ethics. You can volunteer to participate or lead this discussion, by leaving a comment on her blog.

This free program is made possible by IAOC members. To suggest a topic you would like to lead, please leave a comment here.

 

Join IAOC members for a free and free wheeling forum about the online communications issues that matter to you.

Here is the line-up so far:

Elizabeth Albrycht, Albrycht McClure & Partners
Topic: New Communication Models

Felix Laboy, E-site Marketing
Topic: Online Communications in the Travel Industry

Steve O'Keefe, Patron Saint Productions
Topic: Producing Blog Tours for Book Authors

Donald L. Dunnington, K-Tron International
Topic: Industrial Blogs: Do Blogs Make Sense for Companies that Don't Make Much News?

Suzanne Sparks FitzGerald, Rowan University
Topic: EduBlogs: Students and Professors who Blog

Watch for dates for these special blog weeks, along with new topics.