IAOC member Dee Rambeau is your host next week (April 18-22) for an exploration of how the Internet is employed in sports marketing and PR, and increasingly in delivering sports content. Dee is Managing Partner of DVCO Technology in Denver, Colorado and comes to sports with experience as both a participant and a marketer. You can see Dee’s personal blog at Adventures in Business Communications.

Topics will include:

The Sports Message
- Is it different than a regular PR message
- Is “fun” easier to deliver
- A look at the sports media…a tougher or easier relationship?

The Sports Venue
- Tying online into live events…websites, instant messaging, text messaging
- Booths, kiosks and on-site promotions that use the Internet
- Driving the dot.com message from the PA and traditional on-site methods

The Sports Fan
- More viral?
- More avid?
- Driving the dot.com message from radio and TV
- Online game viewing and listening from the desktop
- The PDA and the cellphone

Gambling
- Can advertisers and legitimate marketers take advantage of this?

Booze
- While restricted somewhat on-air, are there more sponsorship and advertising opportunities online?

Sports Video and TV on the Internet
- Distribution options via the web…streaming, clip of the day, etc.
- Podcasting now…video-casting next