In the IAOC's continuing effort to profile university and college programs in Internet marekting communications, today we look at San Francisco State University and professor Sanjit Sengupta.

SFSU's College of Business developed an E-Commerce Marketing concentration through which undergraduate and graduate students have the opportunity to focus their marketing degrees on e-business methods, practices and strategies.With such courses as Internet Marketing, Internet Public Relations, Digital Advertising, Hi-Tech Marketing and E-Business Marketing Strategy, students learn the latest trends, strategies and technology in online communications, as well as how to use basic design software. To demonstrate what they have learned, students get to work on semester projects with real clients in the San Fransisco area. For more details, read this press release.

Sanjit Sengupta earned his Ph.D. from University of California, Berkeley. He teaches courses in Strategic Marketing, Business-to-Business Marketing, High-Tech Marketing and E-Business Marketing Strategy. He has also taught at the University of Maryland, College Park and in many executive development programs in the USA, India, Finland and South Korea.

His research interests include new product development and technological innovation, strategic alliances, sales management, and international marketing. His research has been published in many journals including Academy of Management Journal, Journal of Marketing, and Journal of Product Innovation Management.

In addition, Dr. Sengupta co-authored a book called Marketing of High-Technology Products and Innovations, Second Edition, which was published by Pearson Prentice Hall. Prior to his academic career, he worked in sales and marketing for Hindustan Computers Limited and CMC Limited in Bombay, India.

As online communications gains recognition throughout the academic community, my hope is to create a section of the IAOC devoted to discussing online communications courses and programs in academic institutions all over the world. This will be a resource for educators and students to learn about and share information pertaining to the study of internet communications.

I would like to invite educators and instructors to share on the blog any information regarding their online communications courses and research. Furthermore, I will post any relevant information that I discover from surveying various university websites and course catalogs.

photo courtesy of lukethelibrarian, used under this Creative Commons license

In next week's IAOCblog program, "The Virtual Mirror: Patterns in Collaboration," MIT researcher Peter Gloor will discuss the implications of a newly-released paper analyzing data of employee interactions gathered through sensors worn voluntarily by employees. You don't want to miss it. In the meantime, a little more about Peter Gloor.

Peter Gloor is a research scientist at the Center for Collective Intelligence at the Massachusetts Institute of Technology's  Sloan School of Business Management. Gloor leads a project exploring "Collaborative Innovation Networks" or "COINs," and documents this work on two sites, the more formal Innovative Collaborative Knowledge Networks site and the less formal Swarm Creativity Blog.

You can understand the implications of Gloor's work a little better if I give an example. Gloor has designed software that makes the analysis of giant databases of employee interactions fairly easy. He analyzed over 1 million email records from Enron Corporation for evidence that the leaders of the company had knowledge of the fraudulent methods they were charged with. Interested in what he discovered?

Tune in next week for the start of This Week on IAOCblog.com's fall season with a session led by MIT's Peter Gloor.

STEVE O'KEEFE
Co-Producer, This Week on IAOCblog.com