In the IAOC's continuing effort to profile university and college programs in Internet marekting communications, today we look at San Francisco State University and professor Sanjit Sengupta.

SFSU's College of Business developed an E-Commerce Marketing concentration through which undergraduate and graduate students have the opportunity to focus their marketing degrees on e-business methods, practices and strategies.With such courses as Internet Marketing, Internet Public Relations, Digital Advertising, Hi-Tech Marketing and E-Business Marketing Strategy, students learn the latest trends, strategies and technology in online communications, as well as how to use basic design software. To demonstrate what they have learned, students get to work on semester projects with real clients in the San Fransisco area. For more details, read this press release.

Sanjit Sengupta earned his Ph.D. from University of California, Berkeley. He teaches courses in Strategic Marketing, Business-to-Business Marketing, High-Tech Marketing and E-Business Marketing Strategy. He has also taught at the University of Maryland, College Park and in many executive development programs in the USA, India, Finland and South Korea.

His research interests include new product development and technological innovation, strategic alliances, sales management, and international marketing. His research has been published in many journals including Academy of Management Journal, Journal of Marketing, and Journal of Product Innovation Management.

In addition, Dr. Sengupta co-authored a book called Marketing of High-Technology Products and Innovations, Second Edition, which was published by Pearson Prentice Hall. Prior to his academic career, he worked in sales and marketing for Hindustan Computers Limited and CMC Limited in Bombay, India.