I first came across the primitive-brain-as-gatekeeper idea in You've Got to Be Believed to Be Heard by Bert Decker (1992), a good guide to effective speaking that also offers insight into communication theory.    more »

Does emotion play a role in online industrial communication? The question is more ofen addressed in the consumer market, as in Margie Weinstein’s report, “Getting Emotional about Branding” from the National Retail Federation’s 94th Annual Convention and Expo. Her post covers a presentation by psychiatrist and author Dr. Clotaire Rapaille.    more »

Industrial Blog Week is originating from South Jersey (Southern New Jersey for those beyond the reach of the Philly cheese steak). If you drove two hours north of here, you’d come to Paterson, New Jersey, where Alexander Hamilton founded the Society for Establishing Useful Manufacture.    more »