We are all know by now that "Markets are conversations." But Lois Kelly, author of Beyond Buzz, says it's not enough anymore to spread "Word of Mouth." To succeed in the marketplace today, you have to have a meaningful dialog -- and really listen to your market.
Stay tuned for more details. And be sure to join IAOCblog.com November 5-9, 2007 when guest host Lois Kelly takes over the conversation with:
Conversational Marketing: Mood over Matter?
ABOUT THE DISCUSSION LEADER:
Lois Kelly writes, consults and speaks about how to use conversational marketing and social media to more quickly connect with customers, employees and marketplace influencers.
Reviewing her new book, Beyond Buzz: The Next Generation of Word of Mouth Marketing, Northeastern University professor Walter Carl said “The Cluetrain Manifesto was a call for corporations to wake up to the global conversations about them, and potentially with them. In Beyond Buzz, Lois Kelly gives corporations the practical tools to answer that call.”
Lois' articles have appeared in USA Today, The Wall Street Journal, Brandweek, Advertising Age. Clients have included Sapient, SAP, Sun Microsystems, FedEx, The Business Innovation Factory, Dunkin’ Donuts, and Communispace.