A client of PR Newswire (and of my company as the vendor to PR Newswire) wrote a thesis paper for her MBA in Communications. She happens to be the PR Manager for Varian Medical Systems and has been an active user of our MediaRoom service for three years. Meryl Ginsberg gave us permission to make a pretty whitepaper out of her thesis...born of real, hands-on experience with managing online media relations content for her company.

Here's the link to the whitepaper. Enjoy. http://www.hightech-pr.com/prn/2008_05_01/2008_05_01.html