November  13-16, 2007 (Monday, Nov. 12 is Veteran's Day)

ABOUT THE TOPIC:
 "Blogger's Code of Ethics: News or Ruse?" Is the blogosphere the new Wild West? Ethical Marketing Expert Shel Horowitz, brings law and order to the territory when he "shows the world the value in your values" that runs deeper than any industry "code."

ABOUT THE DISCUSSION LEADER:


Shel is the author of seven books--his two most recent are Apex Award winner Principled Profit: Marketing That Puts People First and Indie Excellence honorable mention Grassroots Marketing for Authors and Publishers. Shel is founder of the Business Ethics Pledge, He is a copywriter, marketing strategist, and speaker on business ethics and on affordable/effective/ethical marketing. He has been blogging since 2005 on the intersections of media, marketing, ethics, and politics at http://www.principledprofit.com/good-business-blog/

Shel also operates nine websites, among them PrincipledProfit.com, FrugalMarketing.com, and FrugalFun.com, and offers monthly newsletters on ethical business, frugal marketing, frugal fun, and book promotion.