The travel industry has traditionally embraced new online technologies early on due to the fact that what they sell lends itself extremely well to online presentation and distribution. Online travel continues to be one of the top categories in terms of e-commerce with an estimated market of $54 billion in 2004. What we will look at today is some early application of RSS in travel and some statistics related to these implementations.   more »

Weblogs have quickly become a powerful way for marketing professionals to engage the media, prospects and customers. When combined with RSS feeds, Weblogs can be automatically broadcasted to diverse channels.   more »

Thanks, BL, for an excellent overview yesterday. Today I will focus on RSS and its applications in media relations. As I mentioned in my intro I work for a PR agency that focuses on high tech clients, "high tech" in this case meaning all types of hardware, software, telecom, mobile, networking, and electronics, primarily B2B but also a good amount of consumer. Many early bloggers were techies, and many technology journalists are also avid bloggers. All kinds of interesting ideas ferment in their forums about the way the ways technology is impacting how we communicate.   more »

RSS is a powerful marketing tool, but it's not without caveats. Here's what marketers need to know.   more »

My name is Bob Geller and I will be hosting this coming week's RSS Basics forum. I work for Fusion PR, a high tech PR agency headquartered in New York City. Most of my career has involved working with and promoting technologies that impact marketing: CRM, business intelligence, groupware, and in recent years blogging and RSS tools.   more »

Starting Sunday, March 27, Bob Geller of Fusion PR hosts a week-long, hands-on forum about the practical uses of RSS technology. Topics include...   more »