Thanks, BL, for an excellent overview yesterday. Today I will focus on RSS and its applications in media relations. As I mentioned in my intro I work for a PR agency that focuses on high tech clients, "high tech" in this case meaning all types of hardware, software, telecom, mobile, networking, and electronics, primarily B2B but also a good amount of consumer. Many early bloggers were techies, and many technology journalists are also avid bloggers. All kinds of interesting ideas ferment in their forums about the way the ways technology is impacting how we communicate.   more »