Please join us this week December 11-15, for a blog program: Blog Rules, with discussion leader, Nancy Flynn

ABOUT THE TOPIC:

Blogs have become as essential as email and newsletters. But with news stories about everything from embarrassment in the blogosphere to legal action... blogging carries risks. Know how to protect yourself and your company. Blog safely.

ABOUT THE DISCUSSION LEADER:

Nancy Flynn is the author of the new book, Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues from Amacom Books. Nancy is founder and executive director of The ePolicy Institute, and author of the books: The ePolicy Handbook and E-Mail Rules.

I'm Steve O'Keefe, co-host of "This Week on IAOCblog.com" and this week I dropped the ball!

I failed to introduce our topic and guest in a timely manner. So please forgive me and, more importantly, please join me in welcoming Internet marketing pioneer Ken McCarthy to our blog!

Ken McCarthy organized the first conference ever on Internet marketing -- in 1994 in San Francisco.  One of his students from that era, Rick Boyce, played an instrumental role in popularizing the banner ad at Hotwired. Ken also was very early to the pay-per-clik game, recognizing PPC not only as a source of traffic, but also as a superb testing and marketing research tool. Today, Ken is director of The System Seminar -- an online marketing training program -- and runs the "Looking at Video on the Web" blog at <http://www.systemvideoblog.com/>. Ken will be discussing such subject's as Google's purchase of YouTube and what it means for online marketers.

Ken McCarthy -- welcome to IAOCblog.com!