Welcome,
View Article  Coming Up on IAOCblog: Books, Reputation Management, and YOU!


We at IAOCblog would like to wish our readers in the U.S. a Happy Thanksgiving. We are in a membership drive now and we are thankful for your financial support.

Morty Schiller, Don Dunnington, and me, Steve O'Keefe, are working on these upcoming programs for "This Week on IAOCblog.com":

Book Review Week!
Send us your books to review on the blog. I'll be reviewing two textbooks for 2008 classes at Tulane University and George Washington University. Morty's got a couple books he's anxious to blog about. We welcome your book reviews, too.

Online Reputation Management
There's no hotter topic in Online PR than reputation management. We're trying to coax Sally Falkow to come school us on the subject as soon as her schedule allows.

How About You?
Do you have a show idea for "This Week on IAOCblog.com"? We are building our schedule for the Winter 2008 Season which begins in January. Guest bloggers are asked to take the helm for a week and bring a couple of colleagues with you. Contact info is below.

Thanks to Peter Gloor, Lois Kelly, Dave Taylor, Dianna Huff, Shel Horowitz and Ted Demopoulos for making the Fall 2007 Season on IAOCblog.com an outstanding success. Unique visitors to the site averaged 25,000/month this fall while pageviews averaged 100,000/month! Well done!

Send your show suggestions or books for review to:

STEVE O'KEEFE
steve.okeefe at patronsaintpr.com

MORTY SCHILLER
morty at mortyschiller.com

DON DUNNINGTON
DDunnington at ktron.com
View Article  NEXT WEEK: Blogger's Code of Ethics: News or Ruse?
November  13-16, 2007 (Monday, Nov. 12 is Veteran's Day)

ABOUT THE TOPIC:
 "Blogger's Code of Ethics: News or Ruse?" Is the blogosphere the new Wild West? Ethical Marketing Expert Shel Horowitz, brings law and order to the territory when he "shows the world the value in your values" that runs deeper than any industry "code."

ABOUT THE DISCUSSION LEADER:


Shel is the author of seven books--his two most recent are Apex Award winner Principled Profit: Marketing That Puts People First and Indie Excellence honorable mention Grassroots Marketing for Authors and Publishers. Shel is founder of the Business Ethics Pledge, He is a copywriter, marketing strategist, and speaker on business ethics and on affordable/effective/ethical marketing. He has been blogging since 2005 on the intersections of media, marketing, ethics, and politics at http://www.principledprofit.com/good-business-blog/

Shel also operates nine websites, among them PrincipledProfit.com, FrugalMarketing.com, and FrugalFun.com, and offers monthly newsletters on ethical business, frugal marketing, frugal fun, and book promotion.
View Article  REMINDER: Why Buzz is not enough--"Conversational Marketing" with Lois Kelly
While some scientists are worrying about the missing bees, lots of marketers are worrying about the missing buzz.

Tune in next week, when Lois Kelly, author of Beyond Buzz, tells us why it's not enough anymore to make noise in the marketplace. You have to engage your market in what she calls "meaningful dialog."

Learn how to put more meaning in your message November  5-9 when Lois Kelly hosts the IAOCblog "talk show" with:
Conversational Marketing: Mood over Matter?