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Tune in Monday for
Search Engine Friendly Copy
October  29-November 2, 2007
GUEST: Dianna Huff, Marcom Writer Blog
TOPIC: Writing Search Engine Friendly Copy

ABOUT THE TOPIC:
We are all know by now that "Markets are conversations." But Lois Kelly, author of Beyond Buzz, says it's not enough anymore to spread "Word of Mouth." To succeed in the marketplace today, you have to have a meaningful dialog -- and really listen to your market.

Stay tuned for more details. And be sure to join IAOCblog.com November  5-9, 2007 when guest host Lois Kelly takes over the conversation with:
Conversational Marketing: Mood over Matter?

ABOUT THE DISCUSSION LEADER:


Lois Kelly writes, consults and speaks about how to use conversational marketing and social media to more quickly connect with customers, employees and marketplace influencers.

Reviewing her new book, Beyond Buzz: The Next Generation of Word of Mouth Marketing, Northeastern University professor Walter Carl said “The Cluetrain Manifesto was a call for corporations to wake up to the global conversations about them, and potentially with them. In Beyond Buzz, Lois Kelly gives corporations the practical tools to answer that call.”

Lois' articles have appeared in USA Today, The Wall Street Journal, Brandweek, Advertising Age. Clients have included Sapient, SAP, Sun Microsystems, FedEx, The Business Innovation Factory, Dunkin’ Donuts, and Communispace. 

REMINDER:
Coming next week: October 22-26, 2007 Ted Demopoulos, author of Blogging for Business tackles the issue: Should CEOs Blog?

ABOUT THE TOPIC:
"CEO Blogs" are blogs written by executives. At their best, they put a human face on huge corporations. At their worst, they have been boring... or phony... to the point of doing more harm than good.

Are CEO blogs worth the trouble? Are they worth the risks? What if a CEO can't write... or hasn't got the time to write? Can they have ghostbloggers or blog less frequently? Will that undermine the whole purpose of blogging? The week of Oct 22, Ted will answer these and other questions on IAOCblog.com.

ABOUT THE TOPIC:
The Blogosphere honors "Transparency" above all. Publishers of fake blogs or are treated like horse thieves in the old West.

But is blogging an art form or a business? Blogging guru Dave Taylor may ruffle some feathers next week with a look at whether it's OK to take pay for blogging. Is it OK to ghostwrite a blog? Are paid bloggers like bounty hunters? Or have bloggers become like any other professional writers? Then again, didn't Moliere say, "Writing is like prostitution. First you do it for love, and then for a few close friends, and then for money."

ABOUT THE DISCUSSION LEADER:

Dave Taylor blogs at Intuitive Life Business Blog, Blogsmart and Ask Dave Taylor. He is esteemed for his technical and business expertise and is sure to have some important insights on what has become a controversial issue

Tune in next week. And keep your powder dry!