Wal-Mart's response to Hurricane Katrina is the best PR campaign I have ever seen -- because it's not a PR campaign. It's people taking action -- in their own self interest and out of genuine concern for human suffering -- deeds, not words.   more »

Two weeks ago, after a pre-Rita reconaissance of New Orleans, I put together a list of items returnees would need and started contacting Red Cross shelters and administrators asking to have these items available for people coming back to the Crescent City (see post dated September 17)...   more »