iaocblog :: Marketing and PR Blog Examples

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CEO Blogs List
Actually, that's a misnomer. This is a list of weblogs authored by people who are in a leadership position in various organizations (corporations, non-profit, etc.)

Hundreds of CEOs are blogging, and the vast majority of their blogs are just plain dull ... as in "who cares?"
CEO Bloggers Club:
An international blog dedicated to helping CEOs be better bloggers.

Membership rules: you have to agree to update your blog at least three times a week.
See also: Seth Godin: BEWARE the CEO Blog
Fake Blogs
Not all fake blogs are lame, but Mazda's sure was.
Mazda's Dumb-Assed Fake Blog Mishap
Mazda blew it big-time with a fake blog HolloweenM3 that included not one but three Mazda commercials disguised as videos found by a blogger on public access TV.

Bloggers derided them and it was gone in a day
Journalist Blogs
Still think you can ignore blogs?

Journalists read blogs to spot trends, find sources. Read their blogs to find out what stories they're working on.

J-blogs - thousands of blogs by journalists
DAN GILLMOR on PR and blogging
Harold Rheingold
Maintaining a blog is Sisyphean
Once you start blogging, you need to make the commitment to keep it up to date with very frequent content changes.

That takes time and effort.

Publishing a daily publication is WORK

But you must publish very frequently to maintain credibility.
Blog Directories
Popdex

Technorati Shows bloggers who is linking to them, has a Top 100 list of most popular blogs, breaking news, hot links

Yahoo blog directory

Zeal blog directory

Blogarama

Posted to:

BlogFest 2004

B.L. Ochman

Comments

Post a comment

Re: Marketing and PR Blog Examples

by Steve O'Keefe on Sat 13 Nov 2004 01:27 PM EST | Profile | Permanent Link

"[It] takes time and effort."

Thank you, thank you, thank you for saying that -- and meaning it. I've dropped two hours a day on this blog this week. One blog. One fourth of my work week. And I'm not even one of the five "celebrity bloggers."

Dan Gillmor to "PR Folks": "The new world isn't about managing bloggers. It's about working with them, having a conversation with them." Yup. Feed them, talk to them, pet them now and then. And ADVERTISE with them. Support the best blogs covering your industry.

Journalists and Blogs: I'll go one step further and say that blogging *is* journalism. Corporate bloggers might want to take a journalism class along with that XML class to learn about things such as the difference between "fair use" and "copyright infringement."

"Harold Rheingold" must be the blogging twin of beloved author "Howard Rheingold." ;->

That CEO Blog List is priceless, BL. Thanks for being such a great journalist and contributing so much to our BlogFest!

STEVE O'KEEFE
Moderator, IAOC BlogFest 2004

Re: Re: Marketing and PR Blog Examples

by B.L. Ochman on Sat 13 Nov 2004 02:33 PM EST | Profile | Permanent Link

I really wanted to make it clear that blogging is work. And yes, I wholeheartedly agree that blogging is journalism -- it's called citizen journalism, digital journalism -- and it requires skill.

My degree is in Journalism and I also agree that anyone who wants to blog seriously would do well to take J classes. But alas, I don't expect that to happen any time soon.

PR people should take J classes too, and very few do.

Re: Re: Re: Marketing and PR Blog Examples

by Dave Austin on Fri 19 Nov 2004 05:51 PM EST | Profile | Permanent Link

I don't agree that bloggers "must publish very frequently to maintain credibility". Blogging is like contributing to a conversation among a group of people. It is just fine if a blogger's contributions to the conversation are infrequent as long as they are thoughtful ideas that help drive the conversation forward.
As more of us take to using RSS aggregators this becomes even more apparent. A blogger is a folder in my aggregator and if that folder shows a good post once in a blue moon it will never be dropped from my aggregator because it doesn't cost me any eyeball time to keep it there. On the other hand, a blog that makes it a chore to sift through lots of mediocrity just to find an occasional nugget is a nuisance which wastes precious eyeball time that I could be using on something else.
You don't have to be a town crier to be a credible blogger. Infrequency is okay as long as you are contributing thoughtfully to the conversation.

Re: Re: Re: Re: Marketing and PR Blog Examples

by B.L. Ochman on Fri 19 Nov 2004 06:32 PM EST | Profile | Permanent Link

Blogs, by their nature, are frequently updated journals.

Anyone who has a blog that is not frequently updated really has a newsletter, or a column that is using blog software.

And nobody should waste eyeball time with drivel no matter what kind of software they use.

Re: Re: Re: Re: Re: Marketing and PR Blog Examples

by Dave Austin on Mon 22 Nov 2004 11:49 AM EST | Profile | Permanent Link

My RSS aggregator is very much like what my newspaper used to be to me. Whereas the paper's editors used to provide me with a bundle of information every day, I am now able to cobble together my own news and information bundle from all kinds of sources on the internet using my aggregator. And very much like the paper's daily news, daily columns, and weekly features, some of my feeds have dozens of posts a day, and some have just one post a week, but I don't view one feed as more "credible" than another simply because one posts more frequently.

All I am saying is that if, in the very near future, most readers are viewing their various news feeds in an aggregator, where posts may be infrequent but not easily overlooked in the aggregate view, posting frequency may not be critical for a blog to maintain visibility and effectiveness.

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