I am everything but comfortable with BlogHarbor, even with screenshot sent by Steeve I can't change my previous post, so I have to post a new note with additional informations (Sorry Steeve and Don, I haven't been able to make it, a shame...) ;o)

In fact I'd like to react on Octavio's post when he talks about the Nokia story... I was not far from forgeting this case study and that would really have been a shame (again)... More over, the Nokia story might be the Nokia -Siemens story...

What happened... One week after the other, Nokia & Siemens both launched a communication program using blogger and blogs. "Bloggers" for Nokia as they've been offering a Nokia 7710 to about 20 french bloggers ( I am taking about France here, but the overall program was on 1800 people around the world....people, not bloggers) expecting from them to blog about the mobile phone they received, while "blog" for Siemens, who quite at the same time, has been hiring 15 bloggers to test the SK 65 BlackBerry phone and share their thoughts on a dedicated blog for the time of the campaign. In both cases, we've been given (ooops, forgot to say, I am one of the rare lucky frenchy to have participate in both campaign...) the phone which might be seen as a "income" but of course it didn't affected our posts as we've been saying the good and the bad about both products...

What I found very interesting in both those experience as PR blogger, is that following some thoughts about the death of  PR or about DIY PR thanks or because of blogs,  2 big brands have been using blogs as PR tools... And this has been a famous idea, as from my point of view, blogs are not the end of PR but an important evolution in the way PR folks have to think about communicating information.