I'm afraid I posted already about blogging internally.
SME's are using blogs following different strategies:
- Isoco, a software and internet solutions company, uses blogs as intranet to share knowledge about the industry. IT department is in charge of updating the blogs.
Internal blogs should come with a change of attitude of the corporation. If a CEO launches a blog to let the company what he is thinking but doesn't allow -or welcome- comments, then the "so-called" blog will be something different, but not a blog.
It is all about openess, transparency and a candid interest for what everybody have to say. And I mean everybody.
It is not about reading CEO's speeches. You have emails for that. Blogs need discussions.
I must say that I like blogs as intranets, but I love wikis to organize events and share documents internally.
Wikis are able to create a "community" around a document and let people to actually edit, rewrite and complete it.
But if blogs are hard to explain, wikis will be the "next stage".
Let's go step by step.