When working with non-profit organizations, it's important to follow your heart because without exception, they all need our help. Even though you're doing business, you will find yourself over-committing and over-giving your time and resources naturally.

Multiple Sclerosis is an awful disease and for some reason its occurrence is significantly higher here in Colorado. They've not identified why. Also, twice as many women get it as men. Overall a mystifying disease.

So these young guys approached us earlier in the year and said they needed a website that could take donations because they were going to hike The Colorado Trail and give the money to MS. Why? Because one of them had been diagnosed with it at the age of 22.

We did it...for nothing. Here's their website and their effort, which is underway as we speak.

Good, inexpensive technology is sometimes all you need. These young men spread their message exclusively online, using viral email communications alone. Their story was then picked up by Denver's KCNC Channel 4 (CBS) picked up on the story and now they're raking in the donations.

This kind of success story wasn't possible without a budget before the Internet and online communications.