When you are spending time reading these posts, and surfing the web wondering about the impact of these things on your bottom line you might want to ask, why do these guys do it?  Why do I spend time blogging and update my site and does this grow my brand and business?

Well let me give you an example (and let me be blunt): this 'Blogfest' is about building the network of ZN (http://www.zn.be), building our brand as a thought leader (hoping that you think what I post is smart, so that you feel inclined to work with us or help us find business directly or indirectly). 

Another example is an eMarketing webinar we have just launched (and yes this is a promotional plug).  If you visit: http://w.on24.com/r.htm?e=32314&s=1&k=982E76B282FE98B79CD16FF10325B5B0, you will be able to view a 45 minutes presentation by Simon McDermott (one of the guests on this blogfest) and Koen De Witte (from Bulldog Solutions), and myself on eMarketing.  Now of course there is a trade off as you will need to register and I am hoping that if you find it interesting this will lead to a conversation that might lead to business.  So help me to demonstrate that eMarketing really works by checking this out.  And if you think it is a bad idea, tell me why and help me to make sure I learn from it.

Phil