Of marketing as usual and of this blogfest.

This week we explored different facets of marketing and how it has been impacted by the internet.  We touched on the Big Shift that is gradually taking place when large corporate players start taking the internet seriously.  John Lindsay showed us that real ROI could be achieved by closing the gap in converting visitors to a site into paying customers, but that the opportunities were largely ignored.  Simon McDermott reminded us that brands were stories and the bloggers where the story tellers of the 21st century, and that companies need to understand what this means for them, even if there is no single answer to that question.  And I put things into perspective by telling you that this blogfest was more than just an exercise in self-expression, but a promotional and branding tool for those involved - where the real exchange of information can take place - in the ultimate market place of ideas and information: the internet.

I hope you enjoyed it and got something out it - I certainly did.

See you next time, or meet me at a blog near your RSS feed (http://blog.hyperthinker.com)

Phil