This week I will extract some key information from the study that I conducted to help facilitate a discussion about the importance of diversity within the workforce and how to properly communicate diversity on a company's web site. First, it will be important for us to lay down the groundwork by discussing diversity. Second, I will discuss the results of the study and point you to a few web sites that actually have done a great job at communicating diversity to their stakeholders via the web. Third, I will provide some tips or practical advice about placing diversity information on your company's web site. Finally, at the end of the week, I will provide a recap and attach a copy of the study, which will include any references used throughout the week
To begin, we must acknowledge that the passage of the 1964 Civil Rights Act prompted an influx of different types of workers from various ethnic and religious backgrounds into the American workforce, and the introduction of new categories of workers posed a challenge for what was seen as normal workplace practices and structures (Richardson, 2005). Yet, about a decade ago, corporate diversity evolved into a hot topic, and large companies announced the importance of diversity within their organizations and trumpeted their diversity business practices and initiatives (Graves, 2005).
If I may, I'd like to ask two questions to you today. What is diversity, and how does having a diverse workforce benefit a company? I'll provide in-depth answers to both questions tomorrow.