Don Dunnington asked earlier about our podcast publishing tool.
At present, this tool is available to all IBMers to self-publish and syndicate audio/video content internally at IBM, ie, inside the firewall.
The tool is extremely easy to use and rich in functionality. After creating your content, you upload it to the tool, fill in a few description fields that let the audience know what the podcast series is about, and what each episode contains, then press the publish button. The tool burns the RSS feed, posts it to the relevant landing page for your podcast series, and places your podcast in its library of content.
The audience can use this library to search IBM podcasts and see how they rank against each other - by number of downloads, etc. It also shows how many people subscribe to each podcast using the RSS feed.
Also, the tool has built-in comment fields for audience feedback on each podcast episode, and a one-to-five star ranking system.
We launched the tool in October 2005. Apart from an initial article published to the intranet news service, marketing of the tool to the IBM population has been strictly word of mouth. As of this morning, we had 302 podcasts listed on the tool, 1,075 episodes and 236,000 downloads. Working from an average file size of, say, 5mb, that's 1.18 terabytes of podcast goodness moved over the internal network in 8 months. Usage is accelerating.
We plan to pilot a version of this tool for external publishing from ibm.com this summer. At the moment, the tool is not available commercially. That may change, however...
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IBM's podcast publishing tool
by
Ben Edwards
on Fri 02 Jun 2006 10:55 AM EDT | Permanent Link
Comments
Re: IBM's podcast publishing tool
Ben,
I'm sure the IAOC would be happy to be included in the beta group for this podcasting tool.... IBM generated 302 internal podcasts in 8 months -- that's about two podcasts every working day. Can you tell us how many people have created podcasts so far? Are those 300 podcasts coming from 3 people or 30? Can you describe a single galvenizing moment or podcast that has helped generate acceptance or use of the medium? I found the podcast on the Future of TV fascinating -- an opportunity to hear someone brilliant speculate on where video is moving. Podcasting is a great tool for permanently capturing the knowledge of transitory employees. Is that behind some of the thinking at IBM about the value of podcasting -- debriefing employees to train future employees? STEVE O'KEEFE Re: Re: IBM's podcast publishing tool
Steve - at a guess, I'd say those 300 podcasts are coming from 200-250 people. Most of them outside comms, though I've noticed comms-produced podcasts are among the most popular.
Though I'm being horribly immodest here, I think we really hit the road running at IBM with my "Future of..." podcast series. We caught a wave in the press, and employees and execs loved it, too - really demonstrating in an unequivocal way that IBM has massive applied expertise in depth. You raise a great point about knowledge capture. We at IBM think that one way of thinking about new media is knowledge management that actually works. KM was always so clunky - it required you not just to live your work life but self-consciously record it too. People record their knowledge using new media, but not because we're asking them to. They do it because they love to self-publish. We really do all have an opinion - and we want to share it. KM is the by-product. One day, we'll wake up and discover we have this vast library of searchable, indexable, taggable, usable corporate knowledge, all contributed freely by employees - for the love of it. Re: IBM's podcast publishing tool
Ben, thanks for a brief but terrific week on the blog. This combination of search mechanisms with user-generated multimedia is resulting in so many fantastic new products, services, and ideas that I feel lucky to be alive and witnessing all this. I've been communicating through modems since 1985 and I have to say that right now -- today -- is the most exciting technology has ever been. We are finally merging all our machines into one, while democratizing the creation of content, and devising ways to search, and slice, and reassemble that vast repository of knowledge. Fabulous!
Thanks, STEVE O'KEEFE Trackbacks
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