When a student’s portfolio or blog appears on a college web site for public viewing, sometimes the work is posted showing the stages of development that a project underwent.  If a reader of the online portfolio doesn’t realize that revision and refinement are part of the portfolio process, the student’s work could be misinterpreted. Would that blog or portfolio be viewed as a student’s best work and reflective of the work done by students attending that college? Is this potentially problematic for the student and for the college?

Please join us June 12-16, 2006 for a blog program: Direct-to-Consumer News Releases, with discussion leader David Meerman Scott.

ABOUT THE TOPIC:
The Web has changed the rules for press releases. Press releases are now read by millions of consumers on Google News, Yahoo News, newspaper and magazine sites and thousands of vertical market sites, But many PR professionals resist direct-to-consumer PR. Is it time to step it up and consider the promise Web 2.0 public relations holds? Do we need to alter the way you think about press releases? Or, as Steve Rubel has said, do "direct-to-consumer press releases suck"?

ABOUT THE DISCUSSION LEADER:
David Meerman Scott is a writer, consultant, conference speaker and seminar leader. David’s latest book Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers is a riff on using Web content to drive revenue and other action from Web site visitors. He is the author of the e-book phenomenon "The New Rules of PR" downloaded to date by 75,000 people. David is a contributing editor at EContent Magazine, a contributing writer at Product Marketing Magazine and his writing has appeared in diverse publications including CMOMagazine.com, MarketingProfs.com, BusinessWeek, Competitive Intelligence Magazine, North American Review and many others. In his consulting work, David specializes in using online content to market and sell products and services to demanding customers worldwide. He has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents.
Contact him at www.DavidMeermanScott.com and read his blog at www.WebInkNow.com.