Please join us this week for a blog program: Connecting Across Geographies, Silos and Companies, with discussion leader Jeanine Zeitvogel.
ABOUT THE TOPIC:
How do you take over 2500 knowledge management efforts and turn them into a single corporate knowledge-sharing environment? What is "Knowledge Management" anyway, and what business does a communicator have talking about it? At Lockheed Martin, communicators are moving to the next level of knowledge sharing and storytelling, from a fractured structure run by hundreds of programs and departments to what they believe will be a leading-edge story marketplace befitting a global corporate giant.
What started out as a grass roots effort, has gained momentum throughout Lockheed Martin as they collectively realize that they must achieve a shared information environment that allows them all to communicate with each other; across boundaries of geography, business areas and disciplines.
But how do you get people to participate in this new information sharing environment? Especially in an environment where hoarding knowledge used to be the key to job security? You start at the top, with the CEO making information sharing an imperative for Lockheed Martin leaders: “Get our people the information they need to successfully do their jobs.” And how do you get people excited and involved? How do you ensure the information is fresh and compelling and useful?
Come join Jeanine Zeitvogel on a storytelling adventure and she will share with you some of the ideas behind the "story marketplace."
ABOUT THE DISCUSSION LEADER:
Jeanine Zeitvogel oversees communications for a defense services business unit within the Lockheed Martin Information and Technology Services Business Area, the fastest growing sector of Lockheed Martin. Always looking for ways to do things differently and connect the true keepers of story in her business unit, the employees, Jeanine stumbled across other knowledge management and story initiatives at Lockheed Martin. This week, she will share with you some of the ideas, including experiential marketing, story maps and “creating the brand” that she and a leading team of Lockheed Martin professionals are employing to launch a story marketplace and keep it exciting and fresh.
