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Friday, November 9
View Article  Beyond Buzz or Something To Talk About
by Lois Kelly on Fri 09 Nov 2007 11:55 AM EST
Thanks for letting me plug the book, Morty.  Here's a link for Beyond Buzz. 

I had wanted the title to be "Something to Talk About," because the book provides so many examples and pragmatic ways for finding interesting ideas that get people engaged and talking. While companies  "get" Web 2.0 techniques, many, many struggle with finding ideas worth talking about -- especially the type of ideas that make meaning and not superficial buzz.

Alas, the editor overruled me -- and even used the "B" word  I so hate.

Lois
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View Article  Digg Dirt: Did It Die?
by Ron Sansone on Fri 09 Nov 2007 11:02 AM EST
To answer any outstanding questions, no, I was not "rubbed out" by a militant wing of the Ron Paul army. In fact, last summer's Digg Dirt series opened up a lot of new opportunities for me.   more »
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View Article  Learning from five-year-olds and dinner parties
by Lois Kelly on Fri 09 Nov 2007 08:17 AM EST

Two final thoughts as I wrap up my guest blog gig. Understanding the five-year-old mind  and acting like a ...   more »

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View Article  NEXT WEEK: Blogger's Code of Ethics: News or Ruse?
by Mordechai (Morty) Schiller on Fri 09 Nov 2007 04:28 AM EST
November  13-16, 2007 (Monday, Nov. 12 is Veteran's Day)

ABOUT THE TOPIC:
 "Blogger's Code of Ethics: News or Ruse?" Is the blogosphere the new Wild West? Ethical Marketing Expert Shel Horowitz, brings law and order to the territory when he "shows the world the value in your values" that runs deeper than any industry "code."

ABOUT THE DISCUSSION LEADER:


Shel is the author of seven books--his two most recent are Apex Award winner Principled Profit: Marketing That Puts People First and Indie Excellence honorable mention Grassroots Marketing for Authors and Publishers. Shel is founder of the Business Ethics Pledge, He is a copywriter, marketing strategist, and speaker on business ethics and on affordable/effective/ethical marketing. He has been blogging since 2005 on the intersections of media, marketing, ethics, and politics at http://www.principledprofit.com/good-business-blog/

Shel also operates nine websites, among them PrincipledProfit.com, FrugalMarketing.com, and FrugalFun.com, and offers monthly newsletters on ethical business, frugal marketing, frugal fun, and book promotion.
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