I'm working on a "web site awareness" campaign for Dummies.com, which recently upgraded around video and blogs. My office manager, Tatyana, received an awkward reply from Darren Rowse to one of her pitches. She had used a feedback form to ask Digital Photography School to link to the digital photography resources at Dummies.com.

Darren found our pitch tepid, I guess. So he wrote about it on a different site, ProBlogger, and posted a list of "11 Ways to Increase Your Chances of Being Linked To By A Blogger." After reading Darren's post, I added four more suggestions to the list. I hope you find this dialogue and case history informative and entertaining.

STEVE O'KEEFE
Former VP, International Association of Online Communicators
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