Pepsi's Response: Dear Steve, Thank you for taking the time to contact us here at PepsiCo. We are all aware of the widespread destruction caused by Hurricane Katrina, however, the full extent of this disaster is still being assessed. In the meantime, PepsiCo and its divisions (Pepsi-Cola Company, Frito-Lay, and Quaker, Tropicana, Gatorade) are working with disaster relief organizations such as America's Second Harvest and the American Red Cross to provide emergency food and beverages to those in need. The PepsiCo foundation is assessing possibilities for financial support to help in the broader relief effort. We appreciate your interest and we want you to know that PepsiCo will continue to monitor developments and provide relief where it is most needed. If you would like to assist in the relief effort, we suggest you contact the American Red Cross at www.redcross.org or call your local chapter directly. Suzanne Gooley Consumer Relations Representative consumerrelations@cr.pepsi.com MY RESPONSE TO PEPSI: Your disaster relief efforts are simply not good enough. Your company needs to do whatever it can TODAY to airlift water (or Gatorade) onto the freeway overpasses of New Orleans. It is not that dangerous. It will save hundreds of lives. Until I see your brand on water on the overpasses of New Orleans, you have not done enough. You have aircraft. You have water. Do something heroic NOW, please.