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Re: Direct-to-Consumer News Releases: Do they suck?
by Dianna Huff
David, I agree with the theory behind posting press releases online. However, I'm still not 100% convinced that it works -- especially for local stories. SEO-PR is great for building links back to one's site. It's not so great for getting press in the local media. For that, you still need good old-fashioned relationships with local reporters and editors. Dianna Huff
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