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Re: IT as a road-block to professional communicators
by
Dee Rambeau
Dominic,
although clearly your company is invested in evaluating IR websites, and you're considered an expert in the area, I have to strongly disagree with much of what you've said in your comment about my post.
While IT may be "right" in this case to push for building the site internally, the fact that it has taken them nearly two years of due diligence with no results is absolutely unacceptable. The beauty of off-the-shelf solutions like Thomson, Shareholder, PR Newswire, etc. is that they offer a quick solution that can be turned on and implemented easily and just as easily turned off in two years if IT gets their act together. Meanwhile the PR team has a solution rather than a cluster#*@&.
You're equally wrong about the domain issues. While "old school" offerings like Thomson's do indeed have a weird hosted URL arrangement, PR Newswire's MR offering can be masked to any client domain. I offer the following as an example: http://press.expedia.com/
This is the PRN MediaRoom, with content hosted on PRN's servers, but the domain belongs to Expedia. You'll also notice that the RSS feed subscription address is also an Expedia domain here:
http://press.expedia.com/rss.php
there would be no interruption or loss of data or subscribers if the client took the media room in-house at any point.
If I had time to bake a cake for each friend's birthday I wanted to celebrate I would...my own cakes are better than any store-bought. But since I don't have time...a good store bought cake is better than no cake at all...
IT would have the PR team have no cake at all...
To use your own words, I'm surprised you don't realize this...
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