Welcome,
Re: IT as a road-block to professional communicators
by Dee Rambeau
Dominic, although clearly your company is invested in evaluating IR websites, and you're considered an expert in the area, I have to strongly disagree with much of what you've said in your comment about my post. While IT may be "right" in this case to push for building the site internally, the fact that it has taken them nearly two years of due diligence with no results is absolutely unacceptable. The beauty of off-the-shelf solutions like Thomson, Shareholder, PR Newswire, etc. is that they offer a quick solution that can be turned on and implemented easily and just as easily turned off in two years if IT gets their act together. Meanwhile the PR team has a solution rather than a cluster#*@&. You're equally wrong about the domain issues. While "old school" offerings like Thomson's do indeed have a weird hosted URL arrangement, PR Newswire's MR offering can be masked to any client domain. I offer the following as an example: http://press.expedia.com/ This is the PRN MediaRoom, with content hosted on PRN's servers, but the domain belongs to Expedia. You'll also notice that the RSS feed subscription address is also an Expedia domain here: http://press.expedia.com/rss.php there would be no interruption or loss of data or subscribers if the client took the media room in-house at any point. If I had time to bake a cake for each friend's birthday I wanted to celebrate I would...my own cakes are better than any store-bought. But since I don't have time...a good store bought cake is better than no cake at all... IT would have the PR team have no cake at all... To use your own words, I'm surprised you don't realize this...
Post comment:
Format Type: 
  Convert newlines
  Receive comment notifications for this article
Subject: 
   
insert bold tags insert italic tags insert underline tags insert strikethough tags insert link insert blockquote tags
Comment: 
Comment verification:

Please enter the text you see inside the graphic to post your comment:
This blog does not allow anonymous comments. Please provide your username and password along with your comment.
Login information:
Username: 
Password: 
If you would like to post contact information on your comment, please enter your information into the optional fields below:
Contact information:
URL:  example: http://yourdomain.com