Dee, Actually, if you read the letter carefully, you would see that the PR department you were trying to sell on your solution already had a solution, paid for and ready to go. They didn't have to wait for anything. They just had to roll up their sleeves and get the job done. Their IT department had a CMS ready to go, only the PR department, and apparently you as well, never bothered to ask. Why didn't you go back to the IT department and say, "Wow, we didn't know you had that great CMS. Let's use it right now and get the ball rolling so we can help the PR Department get online?" You say you wanted to help them. Expedia is a good example of a hodgepodge mess of a website if ever there was one. I saw three separate platforms and I only looked at three pages (expedia.com, press.expedia.com and investors.expedia.com). Now lets be upfront about this. If Expedia should ever end its relationship with PR Newswire, it will lose its RSS subscribers. The only way it can prevent this from happening is if the company sets up a new page at the old RSS URL using PHP. If the new vendor Expedia uses or Expedia's internal IT dept. cannot do this, they are probably going to have to start all over rebuilding the RSS subscriber base. And again, if the RSS is hosted at a PR Newswire-owned domain, as is often the case, the company will lose the subscribers period. It can try to use redirects, but that often does not work, depending on the feed reader subscribers are using. Whatever the case, it's a problem. Also, and this is important, why is Expedia, which is afterall a Web-based company, not hosting its own media and investor websites? What does that say to the informed observer about the company's technological capabilities and management expertise? The irony, for me at least, is that the very people charged with protecting the company's reputation are undermining it by outsourcing their sites. I am not for a minute suggesting that outsourcing a site never makes sense. If you are in a small company and have no IT department, then perhaps it makes sense. I am saying, however, that it most often does not make sense. Too often, PR folks outsource because they don't understand what needs to be done, or because they are afraid of technology or because it's safer to be like everyone else. I liken outsourced PR and IR sites to a socialist model. Everyone uses the same platform and all sites work the same way. It's mediocrity and it's safe. You know, that's rather strange coming from people who are paid to set their companies apart from everyone else, to be heard above the noise on the street.