Thank you very much for this important contribution Robin! I have some thoughts and questions. 1. I think understanding the idea of knowledge-based economy is very important for this model we are trying to develop. What are the underlying assumptions that change from industrial to knowledge? What metaphors change? Lots to think about here. 2. I would argue that we are still rather far from 1:1: marketing - and that the assumptions underlying this term are often toxic to the idea of real conversation. I've blogged about it before: http://tinyurl.com/3wwvr In addition, I would also argue that while the technology to do 1:1 is cheap, if you are truly trying to identify individuals and interact with them, the time it takes to do that is long (and therefore cost is high). 3) I am not sure that "Streamlined" is the right metaphor to use for a highly networked organization. That word indicates a smooth outer layer enabling the object to move without "conflict" [friction] in the world. I would say that a highly networked organization in the terms we are talking about would be spiny, uneven, bumpy, well-connected in the world. A streamlined object also indicates something potentially solid/well-formed. I would argue that the organization we are thinking about would be hollow - simply a network in the end, ephemeral but situated in each environment as needed. 4) I would make a distinction in the comment about Cisco above: it has more "control over its [official] content, information and voice." This is, of course, important. But how does this remarkably efficient system deal with unofficial or informal voice? Is it accessable in some way by the entire universe of audiences who also speak of Cisco? (Employees, investors, customers, partners, etc.). With informal voice and speaking of a brand by many others (outside boundaries of corpcomm) growing, how can that system be adapted? Or can it at all?