Phil, I am finding the reluctance to take up yet another new technology is the biggest barrier I face in getting people in my industry to try blogging. Have you found that training helps? Is it possible we've reached a point of technology adoption exhaustion? I think it more likely that we just haven’t found the business driver that makes the blog essential to the business. Email wasn’t an overnight success. I’m sure my company isn’t the only one that had email on its LAN for years, and no one bothered to use it. It took the Internet, and the possibility of communicating with the whole world, that drove people to open their email readers and discover the message from the guy down the hall.