Users want to be led directly to what they are searching for, especially if you are advertising a specific promo or event. The landing page is your chance to grab the users’ attention and make a conversion. Creating a customized landing page will allow you to write specific content and add valuable information that is customized to your target audience. Make sure your content is relevant by defining your audience and desired goal. If your goal is to convert, be sure to have a call-to-action such as “book now” or “sign up”. It also helps to include phrases that a user would find valuable such as “best available rates”, “guaranteed”, “low rates”, etc. If you find that your landing page is not effective, test the page a few more times by adding, replacing, or moving the content around.