This, via Ben Silverman in the PR Fuel newsletter – thought it might be interesting for some people to have a look at:
quoting Ben: PR giant Edelman and market research firm Inteliseek have released a white paper, “Trust MEdia: How Real People Are Finally Being Heard – The 1.0 Guide to the Blogosphere for Marketers & Company Stakeholders.” The version available to the public is a good primer for PR, marketing and advertising professionals who are looking to get a better understanding of the blogosphere and how to deal …